{"title":"Jackets \u0026 Coats","description":"","products":[{"product_id":"the-alternative-eco-workshirt","title":"The Alternative Eco Workshirt","description":"\u003ch2 data-start=\"231\" data-end=\"266\" style=\"text-align: center;\"\u003e👕 The Alternative Eco Workshirt\u003c\/h2\u003e\n\u003cp data-start=\"268\" data-end=\"490\" style=\"text-align: center;\"\u003eIntroducing \u003cstrong data-start=\"280\" data-end=\"313\"\u003eThe Alternative Eco Workshirt\u003c\/strong\u003e — a stylish and planet-friendly addition to your wardrobe. Designed for versatility and everyday wear, this piece blends \u003cstrong data-start=\"435\" data-end=\"489\"\u003esustainable materials with timeless workwear style\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"492\" data-end=\"683\" style=\"text-align: center;\"\u003eMade from a \u003cstrong data-start=\"504\" data-end=\"549\"\u003epremium blend of linen and organic cotton\u003c\/strong\u003e, the Eco Workshirt offers breathability, comfort, and durability while supporting more environmentally conscious clothing production.\u003c\/p\u003e\n\u003chr data-start=\"685\" data-end=\"688\"\u003e\n\u003ch3 data-start=\"690\" data-end=\"722\" style=\"text-align: center;\"\u003eInspired by Classic Workwear\u003c\/h3\u003e\n\u003cp data-start=\"724\" data-end=\"896\" style=\"text-align: center;\"\u003eInspired by \u003cstrong data-start=\"736\" data-end=\"770\"\u003etraditional French work shirts\u003c\/strong\u003e, this piece reflects the clean, practical aesthetic of classic European workwear while adapting it for modern everyday style.\u003c\/p\u003e\n\u003cp data-start=\"898\" data-end=\"1032\" style=\"text-align: center;\"\u003eThe structured yet relaxed design makes it a standout piece for those who appreciate \u003cstrong data-start=\"983\" data-end=\"1031\"\u003eminimalist fashion with heritage inspiration\u003c\/strong\u003e.\u003c\/p\u003e\n\u003chr data-start=\"1034\" data-end=\"1037\"\u003e\n\u003ch3 data-start=\"1039\" data-end=\"1060\" style=\"text-align: center;\"\u003eVersatile Styling\u003c\/h3\u003e\n\u003cp data-start=\"1062\" data-end=\"1169\" style=\"text-align: center;\"\u003eThe Alternative Eco Workshirt can be styled in multiple ways, making it a highly versatile wardrobe staple:\u003c\/p\u003e\n\u003cul data-start=\"1171\" data-end=\"1354\" style=\"text-align: center;\"\u003e\n\u003cli data-start=\"1171\" data-end=\"1224\"\u003e\n\u003cp data-start=\"1173\" data-end=\"1224\"\u003eWear it as \u003cstrong data-start=\"1184\" data-end=\"1197\"\u003eouterwear\u003c\/strong\u003e for lightweight layering\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1225\" data-end=\"1289\"\u003e\n\u003cp data-start=\"1227\" data-end=\"1289\"\u003eStyle it as a \u003cstrong data-start=\"1241\" data-end=\"1262\"\u003ebutton-down shirt\u003c\/strong\u003e for a clean, casual look\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1290\" data-end=\"1354\"\u003e\n\u003cp data-start=\"1292\" data-end=\"1354\"\u003eUse it as an \u003cstrong data-start=\"1305\" data-end=\"1318\"\u003eovershirt\u003c\/strong\u003e layered over T-shirts or knitwear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1356\" data-end=\"1459\" style=\"text-align: center;\"\u003eIts adaptable design makes it perfect for \u003cstrong data-start=\"1398\" data-end=\"1458\"\u003ecasual outfits, smart layering, and transitional seasons\u003c\/strong\u003e.\u003c\/p\u003e\n\u003chr data-start=\"1461\" data-end=\"1464\"\u003e\n\u003ch3 data-start=\"1466\" data-end=\"1488\" style=\"text-align: center;\"\u003eSustainable Fabric\u003c\/h3\u003e\n\u003cp data-start=\"1490\" data-end=\"1532\" style=\"text-align: center;\"\u003e\u003cstrong data-start=\"1490\" data-end=\"1501\"\u003eFabric:\u003c\/strong\u003e Linen and Organic Cotton Blend\u003c\/p\u003e\n\u003cp data-start=\"1534\" data-end=\"1702\" style=\"text-align: center;\"\u003eThe natural fabric combination provides \u003cstrong data-start=\"1574\" data-end=\"1617\"\u003ebreathability, softness, and durability\u003c\/strong\u003e, making the shirt comfortable for everyday wear while maintaining a structured look.\u003c\/p\u003e\n\u003cp data-start=\"1704\" data-end=\"1822\" style=\"text-align: center;\"\u003eUsing \u003cstrong data-start=\"1710\" data-end=\"1747\"\u003eorganic cotton and natural fibres\u003c\/strong\u003e also helps reduce environmental impact compared to conventional materials.\u003c\/p\u003e\n\u003chr data-start=\"1824\" data-end=\"1827\"\u003e\n\u003ch3 data-start=\"1829\" data-end=\"1859\" style=\"text-align: center;\"\u003eModern Eco-Conscious Style\u003c\/h3\u003e\n\u003cp data-start=\"1861\" data-end=\"2091\" style=\"text-align: center;\"\u003eThe Alternative Eco Workshirt is designed for people who want to \u003cstrong data-start=\"1926\" data-end=\"1988\"\u003elook stylish while making more sustainable fashion choices\u003c\/strong\u003e. It combines clean design, versatile functionality, and eco-conscious materials in one timeless piece.\u003c\/p\u003e\n\u003chr data-start=\"2093\" data-end=\"2096\"\u003e\n\u003ch3 data-start=\"2098\" data-end=\"2129\" style=\"text-align: center;\"\u003eAbout The Alternative Store\u003c\/h3\u003e\n\u003cp data-start=\"2131\" data-end=\"2380\" style=\"text-align: center;\"\u003e\u003cstrong data-start=\"2131\" data-end=\"2156\"\u003eThe Alternative Store\u003c\/strong\u003e is an independent clothing brand based in \u003cstrong data-start=\"2199\" data-end=\"2228\"\u003eSheffield, United Kingdom\u003c\/strong\u003e, creating unisex clothing, organic cotton apparel, and everyday essentials inspired by \u003cstrong data-start=\"2316\" data-end=\"2379\"\u003esustainable fashion, modern streetwear, and timeless design\u003c\/strong\u003e.\u003c\/p\u003e","brand":"The Alternative Store","offers":[{"title":"S \/ Brown","offer_id":41221936087083,"sku":"","price":85.0,"currency_code":"GBP","in_stock":true},{"title":"S \/ French Navy","offer_id":41221936119851,"sku":"","price":85.0,"currency_code":"GBP","in_stock":true},{"title":"S \/ Green","offer_id":41221936152619,"sku":"","price":85.0,"currency_code":"GBP","in_stock":false},{"title":"M \/ Brown","offer_id":41221936185387,"sku":"","price":85.0,"currency_code":"GBP","in_stock":true},{"title":"M \/ French Navy","offer_id":41221936218155,"sku":"","price":85.0,"currency_code":"GBP","in_stock":true},{"title":"M \/ Green","offer_id":41221936250923,"sku":"","price":85.0,"currency_code":"GBP","in_stock":true},{"title":"L \/ Brown","offer_id":41221936283691,"sku":"","price":85.0,"currency_code":"GBP","in_stock":true},{"title":"L \/ French Navy","offer_id":41221936316459,"sku":"","price":85.0,"currency_code":"GBP","in_stock":true},{"title":"L \/ Green","offer_id":41221936349227,"sku":"","price":85.0,"currency_code":"GBP","in_stock":true},{"title":"XL \/ Brown","offer_id":41221936381995,"sku":"","price":85.0,"currency_code":"GBP","in_stock":true},{"title":"XL \/ French Navy","offer_id":41221936414763,"sku":"","price":85.0,"currency_code":"GBP","in_stock":true},{"title":"XL \/ Green","offer_id":41221936447531,"sku":"","price":85.0,"currency_code":"GBP","in_stock":true},{"title":"2XL \/ Brown","offer_id":41221936480299,"sku":"","price":85.0,"currency_code":"GBP","in_stock":false},{"title":"2XL \/ French Navy","offer_id":41221936513067,"sku":"","price":85.0,"currency_code":"GBP","in_stock":true},{"title":"2XL \/ Green","offer_id":41221936545835,"sku":"","price":85.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2645\/0264\/files\/French_Workshirt_Brown.jpg?v=1739963496"},{"product_id":"the-alternative-waterproof-jacket","title":"The Alternative Waterproof Jacket","description":"\u003ch2 data-start=\"222\" data-end=\"261\" style=\"text-align: center;\"\u003e🧥 The Alternative Waterproof Jacket\u003c\/h2\u003e\n\u003cp data-start=\"263\" data-end=\"479\" style=\"text-align: center;\"\u003eStay protected, stay comfortable, and stay ready for anything with \u003cstrong data-start=\"330\" data-end=\"367\"\u003eThe Alternative Waterproof Jacket\u003c\/strong\u003e — a lightweight outer layer designed to handle unpredictable weather while maintaining a clean and modern look.\u003c\/p\u003e\n\u003cp data-start=\"481\" data-end=\"757\" style=\"text-align: center;\"\u003eBuilt for everyday practicality, this jacket offers \u003cstrong data-start=\"533\" data-end=\"575\"\u003ereliable protection from rain and wind\u003c\/strong\u003e without feeling bulky. The lightweight construction allows for easy movement while maintaining durability, making it ideal for daily wear, commuting, travel, and outdoor activities.\u003c\/p\u003e\n\u003cp data-start=\"759\" data-end=\"907\" style=\"text-align: center;\"\u003eWith its \u003cstrong data-start=\"768\" data-end=\"814\"\u003eminimal design and versatile functionality\u003c\/strong\u003e, this jacket pairs easily with casual outfits while providing dependable weather protection.\u003c\/p\u003e\n\u003chr data-start=\"909\" data-end=\"912\"\u003e\n\u003ch3 data-start=\"914\" data-end=\"936\" style=\"text-align: center;\"\u003eWeather Protection\u003c\/h3\u003e\n\u003cp data-start=\"938\" data-end=\"1082\" style=\"text-align: center;\"\u003eDesigned to shield against \u003cstrong data-start=\"965\" data-end=\"982\"\u003erain and wind\u003c\/strong\u003e, the waterproof construction helps keep you dry and comfortable during changing weather conditions.\u003c\/p\u003e\n\u003cp data-start=\"1084\" data-end=\"1190\" style=\"text-align: center;\"\u003eThe lightweight design ensures the jacket remains comfortable while still providing dependable protection.\u003c\/p\u003e\n\u003chr data-start=\"1192\" data-end=\"1195\"\u003e\n\u003ch3 data-start=\"1197\" data-end=\"1220\" style=\"text-align: center;\"\u003eLightweight Comfort\u003c\/h3\u003e\n\u003cp data-start=\"1222\" data-end=\"1385\" style=\"text-align: center;\"\u003eDespite its protective construction, the jacket remains \u003cstrong data-start=\"1278\" data-end=\"1310\"\u003elightweight and easy to wear\u003c\/strong\u003e, making it perfect for layering or wearing on its own throughout the year.\u003c\/p\u003e\n\u003chr data-start=\"1387\" data-end=\"1390\"\u003e\n\u003ch3 data-start=\"1392\" data-end=\"1416\" style=\"text-align: center;\"\u003eEveryday Versatility\u003c\/h3\u003e\n\u003cp data-start=\"1418\" data-end=\"1649\" style=\"text-align: center;\"\u003eThe Alternative Waterproof Jacket is built for \u003cstrong data-start=\"1465\" data-end=\"1504\"\u003edaily wear, travel, and outdoor use\u003c\/strong\u003e. Its clean and minimal style allows it to work seamlessly with casual outfits while offering practical weather protection when you need it most.\u003c\/p\u003e\n\u003chr data-start=\"1651\" data-end=\"1654\"\u003e\n\u003ch3 data-start=\"1656\" data-end=\"1687\" style=\"text-align: center;\"\u003eAbout The Alternative Store\u003c\/h3\u003e\n\u003cp data-start=\"1689\" data-end=\"1904\" style=\"text-align: center;\"\u003e\u003cstrong data-start=\"1689\" data-end=\"1714\"\u003eThe Alternative Store\u003c\/strong\u003e is an independent clothing brand based in \u003cstrong data-start=\"1757\" data-end=\"1786\"\u003eSheffield, United Kingdom\u003c\/strong\u003e, offering unisex clothing, streetwear, and everyday essentials designed for comfort, durability, and practical style.\u003c\/p\u003e","brand":"The Alternative Store","offers":[{"title":"Black \/ S","offer_id":42491798061099,"sku":null,"price":79.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ M","offer_id":42491798093867,"sku":null,"price":79.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ L","offer_id":42491798126635,"sku":null,"price":79.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ XL","offer_id":42491798159403,"sku":null,"price":79.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 2XL","offer_id":42624249364523,"sku":null,"price":79.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 3XL","offer_id":42624249397291,"sku":null,"price":79.0,"currency_code":"GBP","in_stock":true},{"title":"Khaki \/ S","offer_id":42491798224939,"sku":null,"price":79.0,"currency_code":"GBP","in_stock":true},{"title":"Khaki \/ M","offer_id":42491798257707,"sku":null,"price":79.0,"currency_code":"GBP","in_stock":true},{"title":"Khaki \/ L","offer_id":42491798290475,"sku":null,"price":79.0,"currency_code":"GBP","in_stock":true},{"title":"Khaki \/ XL","offer_id":42491798323243,"sku":null,"price":79.0,"currency_code":"GBP","in_stock":true},{"title":"Khaki \/ 2XL","offer_id":42624249430059,"sku":null,"price":79.0,"currency_code":"GBP","in_stock":true},{"title":"Khaki \/ 3XL","offer_id":42624249462827,"sku":null,"price":79.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2645\/0264\/files\/Gemini_Generated_Image_maue98maue98maue_1.jpg?v=1763173451"},{"product_id":"the-alternative-store-waterproof-1-4-zip-windbreaker","title":"The Alternative Store Waterproof 1\/4 Zip Windbreaker","description":"\u003ch2 data-start=\"144\" data-end=\"206\"\u003e🧥 \u003cstrong data-start=\"150\" data-end=\"206\"\u003eThe Alternative Store Waterproof 1\/4 Zip Windbreaker\u003c\/strong\u003e\n\u003c\/h2\u003e\n\u003cp data-start=\"208\" data-end=\"360\"\u003eDesigned for unpredictable weather and everyday wear, the \u003cstrong data-start=\"266\" data-end=\"300\"\u003eWaterproof 1\/4 Zip Windbreaker\u003c\/strong\u003e delivers lightweight protection without compromising style.\u003c\/p\u003e\n\u003cp data-start=\"362\" data-end=\"637\"\u003eBuilt with a water-resistant outer and a relaxed, functional fit, it’s ideal for layering on the move — whether you’re navigating the city or heading outdoors. 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