Summer '26 · Independent since 1992

Wear something different.

The Alternative Collection
The Alternative Collection

The Alternative Collection

Northern & Proud
Northern & Proud

Northern & Proud

Animal Collection
Animal Collection

Animal Collection

Sheffield Collection
Sheffield Collection

Sheffield Collection

New Arrivals

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Duck T-Shirt

Duck T-Shirt

Duck T-Shirt

£39.00
Sale price  £39.00 Regular price 
Frog T-Shirt

Frog T-Shirt

Frog T-Shirt

£39.00
Sale price  £39.00 Regular price 
Sloth T-Shirt

Sloth T-Shirt

Sloth T-Shirt

£39.00
Sale price  £39.00 Regular price 
Panda T-Shirt

Panda T-Shirt

Panda T-Shirt

£39.00
Sale price  £39.00 Regular price 

The Alternative

Heavyweight cotton, designed in Sheffield.

Many of our tees and hoodies are made with heavyweight organic cotton and designed in Sheffield to outlast the trends, not chase them. Every product page lists the exact fabric.

Shop the collection

Free UK shipping

On all orders over £100.

Organic cotton

Premium, sustainably sourced.

Easy 30-day returns

Not right? Send it back.

Designed in Sheffield

Independent since day one.