The Alternative Store · Sale
Black Friday
Our sale pieces, marked down. Once they're gone, they're gone.
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Shop the sale
Black Friday Sale
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-17%0114 T-Shirt
£29.00
Was £35.00 -
-21%Dickies 872 Slim Fit Work Pants
£55.00
Was £70.00 -
-34%Northern Grit T-Shirt (Old Fit)
£19.00
Was £29.00 -
-43%The Alternative Hoodie
£39.00
Was £69.00 -
-56%Heavy Weight Sweatshirt
£34.00
Was £79.00 -
-21%Dickies 874 Work Pants
£55.00
Was £70.00 -
-40%Peoples Republic of South Yorkshire Hoodie (Old Fit)
£45.00
Was £75.00 -
-40%0114 Hoodie (Old Fit)
£45.00
Was £75.00 -
-40%Frog Sweatshirt (Old Fit)
£39.00
Was £65.00 -
-30%Duck Sweatshirt (Old Fit)
£45.00
Was £65.00 -
-40%People's Republic of South Yorkshire Sweatshirt (Old Fit)
£39.00
Was £65.00 -
-51%0114 Long Sleeve T-Shirt (Old Fit)
£19.00
Was £39.00
New Arrivals
The Alternative
Heavyweight cotton, designed in Sheffield.
Many of our tees and hoodies are made with heavyweight organic cotton and designed in Sheffield to outlast the trends, not chase them. Every product page lists the exact fabric.
Free UK shipping
On all orders over £100.
Secure checkout
Pay with Shop Pay, PayPal or card.
Easy size swaps
Wrong size? We'll swap it.
Designed in Sheffield
Independent since day one.