The Alternative Blog

Two Sheffield Independents, One Collection: The Alternative Store × John's Van

Some collaborations make sense on paper. This one makes sense in your bones. The kind that only works when two things are genuinely rooted in the same place, the same... Read more...

This Is 0114: The Sheffield Collection from The Alternative Store

Some numbers are just numbers. And then there are numbers that mean something else entirely. Numbers that carry a place, a people, and a feeling that no postcode or pin... Read more...

A brief history of Bucket Hats

Bucket Hats are a staple piece within the street fashion world, being found anywhere from the festival to the runway to the city streets, but how did it all start?... Read more...

The Alternative Store Silver Rings

Are you looking for a statement piece to add to your jewellery collection? Look no further than the silver rings available at The Alternative Store on Devonshire Street in Sheffield.... Read more...

Dickies Work Pants

Dickies Work Pants are known for their durability and functionality in the workplace. When it comes to the fit and cut of these pants, there are a few key styles... Read more...

Our Up North Design!

Welcome to a piece about our new Up North Design! You might be able to tell from our recent designs, but we're really loving simple and sweet embroidery pieces at the... Read more...

A Guide to our Oversized Collection

Here at The Alternative Store, we have a variety of Oversized pieces for different fits and different tastes, so here's a quick guide to see through them! Read more...

Our new Sheff Tree Design!

We recently released a new design inspired by our beloved Sheffield, so here's how it came about! If you've seen our store, you'll know we love a Sheffield clothing design.... Read more...

Our celebrity visit...

A while ago, we had a special visit from a couple of friends of ours. So join us as we talk you through when the ducks came to visit! So... Read more...

Student Life In Sheffield

Hey Sheffield, Molly here! I'm currently in my second year at Sheffield Uni and having a blast - I thought I'd give you a rundown of some of the great... Read more...

Our Chips & Gravy T Shirt

The Alternative Store Chips & Gravy Design When we're asked what our most popular designs are, our Chips & Gravy design is a consistent favourite, so here's a piece all... Read more...

Our Beanies!

Well it's definitely hit winter, so we thought we'd remind you of our range of beanies designed to keep you extra toasty for these coming months! The Alternative Beanie...These are... Read more...

We're now on Tiktok!

A short piece about our newly made Tiktok. Read more...

What have we been working on? #1

Welcome to a new segment in our blog, where we (hopefully) keep you updated on all the things we've been working on at The Alternative Store! First up, we've been... Read more...

Let's talk about the Duck T shirt

A short piece on our Duck design. Read more...

Meet the team: Molly

Meet Molly! Read more...

Our 30th Anniversary

The Alternative Store 30th Anniversary! Read more...

Our Alternative Backpacks

The Alternative Store holds a range of contemporary, reliable, and fashionable bags for everyday use which we are more than excited to bring to Sheffield. Our store, located in the heart... Read more...

Our Sheffield T-Shirts

The Alternative Store Sheffield T Shirts Read more...

So, our store fell apart...

Last week, we had a bit of a nightmare at our store in Sheffield. If you've been to our store, you'll know the teal and orange frontage, which have been... Read more...