Puffer Jacket
Description
When it's properly cold, this is the one. The Alternative Puffer Jacket is our warmest layer — a full winter-weight puffer with insulated quilted construction that traps heat in deep cold, wrapped in a clean, minimal silhouette that doesn't balloon.
The wind-resistant outer shell and soft inner lining handle the elements, while the high collar seals warmth in at the neck. The cut stays structured rather than bulky, with room built in to layer over a hoodie or sweatshirt on the coldest days.
Fit: Modern relaxed fit with layering room. Choose your regular size.
Details:
- Insulated quilted puffer construction — our warmest jacket
- Wind-resistant outer shell
- Soft inner lining
- High collar for protection against the cold
- Full zip fastening and side pockets
- Unisex fit
- Designed by The Alternative Store, an independent UK clothing brand
Made for real winter commutes, cold snaps, and everything below zero. If you need lighter warmth for in-between seasons, see our Padded Jacket; this is the one for when the temperature really drops.
Care
To maintain the beauty and integrity of your purchase, we recommend treating it with care. Simple maintenance practices, such as gentle washing and proper storage, can effectively preserve the longevity of your favorites. We encourage you to refer to the care instructions included with each item, designed to help you keep your purchase in top condition.
Design
Our dedication to excellence extends beyond materials; it encompasses the artistry and craftsmanship illustrated in every piece we create.
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Frequently asked questions
What is The Alternative Store?
The Alternative Store is an independent clothing brand based in Sheffield, United Kingdom, offering a wide range of unisex streetwear, casual clothing, accessories, and everyday essentials. The brand focuses on comfortable, durable, and thoughtfully designed products made for everyday wear.
What type of clothing does The Alternative Store sell?
The Alternative Store offers a variety of clothing and accessories including:
- T-shirts
- Hoodies
- Sweatshirts
- Jackets
- Fleece and gilets
- Cargo pants and chinos
- Crop tops
- Denim jackets
- Caps and beanies
- Bags and backpacks
- Accessories and gift cards
All products are designed with a focus on comfort, durability, and versatile everyday style.
Are The Alternative Store clothes unisex?
Yes. Most products from The Alternative Store are designed with a unisex fit, meaning they can be worn comfortably by anyone regardless of gender. The brand intentionally avoids separating products strictly into men's or women's categories.
What materials are used in The Alternative Store clothing?
Many products from The Alternative Store are made using organic cotton, recycled cotton blends, and durable everyday fabrics. These materials are chosen for their softness, breathability, comfort, and reduced environmental impact.
Common materials include:
- 100% organic ring-spun combed cotton
- recycled cotton blends
- organic cotton fleece
- durable polyester fabrics for bags and accessories
What fabric weight is used in The Alternative Store clothing?
Fabric weight depends on the type of garment.
Typical fabric weights include:
- 180 GSM for lightweight T-shirts suitable for everyday wear
- 200 GSM for slightly heavier premium T-shirts
- 350 GSM for heavyweight hoodies and sweatshirts designed for warmth and durability
These fabric weights provide a balance between comfort, durability, and structure.
What accessories does The Alternative Store offer?
The Alternative Store offers several accessories including:
- beanies
- caps
- bucket hats
- backpacks and roll-top bags
- bum bags and cross-body bags
These accessories are designed for practical everyday use while complementing the brand’s clothing collections.
What is organic cotton and why is it used?
Organic cotton is cotton grown without harmful synthetic pesticides or fertilizers. It is commonly used by The Alternative Store because it provides:
- soft and breathable fabric
- improved comfort for everyday wear
- a more sustainable alternative to conventional cotton
Many of the brand's T-shirts, hoodies, and sweatshirts use organic cotton fabrics.